![]() Varying the type of visual aid to cater to the type of concept or data you’re presenting also aids with comprehension. “We expect growth to reach 10 percent in the first year, and increase to 20 percent in the following two years…” Using graphics such as bars and charts, on the other hand, tells the entire story in a much cleaner and digestible manner.Įxplaining all this in words would be way too chunky. ![]() Having text represent numbers is torture on your audience’s vision. Take for example the next image on “predicted growth”. When representing data and concepts, these are generally better explained with a visual aid than text. Since our template is about a dating app, we’ve chosen the color pink and red as base colors and have dotted the presentation with hearts and flowers. When selecting visual aids, use those that support your narrative. Slide with a mapĮffective slides require a good balance of images, graphics, illustrations, etc. So keep your slides as simple and as text-free as possible. They are much easier to follow than adults’ books because of their visual nature-minimal text and massive illustrations. This is where we take a page out of children’s books. The visual aspect of storytelling is extremely important. You could also flip the order around and end with the quote, especially if it’s an inspiring and powerful one. Plus, the use of a heart is also a visual metaphor of investing in love. That is, after all, the main purpose of this pitch deck template. In our example, we’ve done that with this slide on investment. The conclusion is also where your main takeaway should lie. Our template for a quote includes an illustration of a proposal, which is in line with the narration and represents a happy ending. This can come in the form of a quote, which can serve as social proof, to inspire, or as support for your idea. Example of product demo EndĪll narratives end with a reflection, and your presentation should be no exception. This, in turn, helps your audience to understand market opportunities, which acts as the perfect segway to showcase your product. Example of a comparisonĬomparisons are great for storytelling because they highlight differences and portray both sides of the change. In our example, this is done in the form of a “them vs us” analysis that compares your competitors with yourself. It’s where you’d go into detail about the solution being offered. The middle part of a story is the perfect place to present opportunities. ![]() To do that, you need a strategy, which brings us to the next section.Īs expert Hollywood screenwriter Robert McKee puts it, “What attracts human attention is change.” The solution is what you need to bridge this gap. Presenting the problem and solution ties in with one of the best storytelling methods: Tease the promised land.ĭubbed by Andy Raskin, a specialist in strategic narratives, this method calls for speakers to provide a contrast between the current situation (and its problem) and the happy ending. But have you noticed the contrast in mood as represented by the different illustrations on the “problem” and “solution” slides?) (We’ll go into details about visual aspects a little later. By establishing a challenge, you propel your audience to work their minds and stick with you.Ībove all, it sets the stage for the next section: the solution. The human brain is tailored to solve problems. In this example of a pitch deck for a dating app, the first thing we've done is introduce a problem: the human quest for love (because no one wants to be alone!). ![]() This piques your audience’s interests and engages them because it keeps them hooked as they wait to hear possible solutions. Right off the bat, present a complication. Here’s what each of them should encompass. Like all good tales, telling a story means having a structure that includes a beginning, middle, and end.
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